Should I list my home at a price ending in 999 or use an even price?

Should you price your home at a number like $399,999 or $400,000? The debate ends here.

Real Estate Advice / Chris


Should I list my home at a price ending in 999 or use an even price?

This debate has been going on for years but there is only one correct and logical answer.

Real estate sellers often want to take $1 off of the price of their home to make it look better. So, you’ll see homes priced at $399,999 instead of $400,000. Well, which one is better? After all, $400,000 sounds like a lot of money!

To illustrate why prices ending in 999 are incorrect, let’s look at a call I received today. One of my buyers called and asked me to modify her real estate search. She said to make the minimum $850,000 and the maximum $1,300,000. Right this second, there are 47 homes on the MLS selling between $849,000 and $849,999 and she’s going to miss seeing every single one of them! 47 sellers have made a mistake that will cost them buyers!

Even sites like Realtor.com allow for a range of prices to be put in (see the screenshot). Who is going to put in $849,000 as their minimum. You can bet your bottom dollar that people will put in $850,000 even as the minimum.

Who knew $1 could cost you so much!

So there you have it! Don’t miss buyers over $1! When you list your home, keep that number round and you’ll get some extra traffic.